Alcobrew plans new liquor manufacturing plants in India

03 December 2018

Alcobrew Distilleries, a mid-sized liquor company, plans to invest around Rs. 100 crore for marketing and setting up new manufacturing plants.

mid-sized liquor company
Source: Google

Alcobrew Distilleries Chairman and MD Romesh Pandita told that new investments are expected to help the company grow its turnover nearly three times to around Rs. 1,000 crore in a couple of years.

The company has received a letter of intent from the Himachal Pradesh Government to set up a malt distillation and saturation plant. About 70% of the malt production will be utilised for its own brands.

Out of Rs. 100 crore investment, Rs. 65 crore will be funded through debt and the rest from internal reserves.

Pandita said the company is open to discussions on investments and funding opportunities to help it grow much faster.

The immense learning that the company gained from its association with Campari enabled Alcobrew to launch its own brands, White & Blue in the semi-premium, Golfer's Shot in the premium and White Hills in the regular whisky segment,” Pandita said. He said the company introduced several of the best practices of Gruppo Campari such as the annual manufacturing quality audits across all parameters.

Our initial interaction with Campari gave us the focus on manufacturing standards and the subsequent confidence to deliver world-class manufacturing practices and products in terms of blend quality and packaging,” said Pandita.

Pandita said the company decided to launch brands only in the semi-premium and premium whisky segments, as they are the fastest in terms of growth.